Jo Yeates and Sian O' Callighan, both young girls and their stories very alike as to their disappearance, so the question has to be asked why is Sian NOT receiving the same media attention as Jo Yeates ? could it be because Sian did not buy a pizza that disappeared along with her ? or could it be Sian does not comply with the medias 'white girl syndrome''...Yes Sian is white but she is not blonde , blue eyed with an English rose complexion. Sad but true, four women disappeared in England over the Christmas period and only Jo Yeates had the coverage. Sian O' Callaghan just does not have the looks to sell newspapers...

http://mccannexposure.wordpress.com/2011/03/21/appeal-for-help-to-find-missing-swindon-woman-sian-ocallaghan/

http://en.wikipedia.org/wiki/Missing_white_woman_syndrome
Mising white woman syndrome...